Kanazawa: A Rising Star in Global Travel

Kanazawa Shrine Tori Gates

In the ever-evolving world of travel, certain destinations shine brighter each year, captivating the hearts of wanderers from across the globe. Kanazawa, the jewel of Ishikawa Prefecture, has done just that, earning recognition as one of the "25 Best Places to Travel in 2025" by National Geographic and securing a spot in Conde Nast Traveler's "Bright Ideas in Travel 2024." This growing acclaim is a testament to Kanazawa's unique blend of cultural heritage, sustainable tourism, and modern charm.

Kanazawa’s Unique Appeal

Known as "Little Kyoto," Kanazawa boasts a rich tapestry of history and tradition. Visitors are drawn to its beautifully preserved samurai and geisha districts, stunning gardens like Kenrokuen (one of Japan’s Three Great Gardens), and an evolving art scene represented by the iconic 21st Century Museum of Contemporary Art. Yet, what truly sets Kanazawa apart is its commitment to cultural and environmental sustainability.

From workshops that preserve traditional crafts like Kaga Yuzen silk dyeing and gold leaf artistry to eco-friendly travel initiatives, Kanazawa has found a way to celebrate its past while embracing a greener future.

Sustainable Tourism: The Future of Travel

Kanazawa’s rise as a sustainable travel destination is no accident. Local initiatives encourage responsible tourism, ensuring that the influx of visitors doesn't compromise the city’s charm. Projects promoting cycling tours, locally sourced gastronomy, and eco-friendly accommodations have gained traction, allowing tourists to explore the city with a minimal carbon footprint.

The Hokuriku Shinkansen extension has also improved access to Kanazawa, reducing travel times and encouraging rail travel—a greener alternative to other modes of transport.

Higashi Chaya Tea District at Sunset

Why You Should Visit Kanazawa

Beyond its accolades, Kanazawa offers a uniquely intimate glimpse into Japan's culture. Imagine strolling through Higashi Chaya District at sunset, where the sound of shamisen music drifts from tea houses, or savoring the freshest seafood at Omicho Market. Each moment in Kanazawa feels like stepping into a living postcard.

With its global recognition, now is the perfect time to visit before the rest of the world catches on. Whether you’re a history buff, foodie, or simply seeking a serene escape, Kanazawa promises an unforgettable experience.

Plan Your Trip

Ready to explore one of the world’s top destinations? Visit Beyond Kanazawa to plan your journey and discover everything this enchanting city has to offer.

By visiting Kanazawa, you're not only embarking on a remarkable adventure but also supporting a city that values sustainable and meaningful tourism. Let Kanazawa be your next travel destination—it will change the way you see Japan.