Kanazawa Travel Guide 2025: Why Over 1 Million Chinese Visitors to Japan Should Discover Kanazawa’s Hidden Gem
- 陳微 李
- Sep 25
- 2 min read
Updated: Oct 6
China is back at #1 in Japan’s inbound tourism market. In August 2025, Japan welcomed 1,018,600 visitors from China, highlighting that Chinese visitors Kanazawa are driving the country’s record-breaking tourism boom. Many travelers have already explored Tokyo, Kyoto, and Osaka, and now more are seeking authentic, hidden-gem experiences—making Kanazawa Travel Guide 2025 the perfect resource for planning a visit.
Kanazawa Travel Guide 2025: Why Visit Kanazawa
Kanazawa, in Ishikawa Prefecture, is often called a “hidden gem of Japan.” The Hokuriku Shinkansen extension now makes it faster to reach from Tokyo, and direct flights to Komatsu Airport make it convenient for 1–2 day side trips or as a key stop on a Japan itinerary.
Unlike Tokyo or Kyoto, Kanazawa offers a slower, authentic Japan experience while still providing luxury shopping, fine dining, and cashless payments (WeChat Pay, Alipay).
Kanazawa: Japan’s Hidden Gem
Kanazawa’s charm lies in its status as a destination still relatively untouched by mass tourism. Younger Chinese travelers and repeat visitors to Japan are eager to discover places beyond the obvious. For those who want authentic experiences and unique content to share on Douyin (TikTok) and Xiaohongshu, Kanazawa offers endless inspiration.
Instagrammable and Douyin-Ready Experiences
Gold Leaf Soft Serve Ice Cream – A photogenic treat that combines tradition with modern indulgence.
Kimono Rentals – Wander through Higashi Chaya or Nagamachi in authentic attire for unforgettable photos.
The Ninja Temple (Myoryu-ji) – With its hidden passages and trap doors, this mysterious spot excites curiosity and social media storytelling.
Culinary Delights Beyond Seafood
Kaga Cuisine – Elegant, seasonal dishes showcasing local ingredients.
Kanazawa Oden – A comforting winter specialty, perfect for casual dining.
Noto Wagyu – High-end beef from the nearby Noto Peninsula, rivaling Japan’s most famous wagyu brands.
A Convenient Base for Regional Exploration
Kanazawa works as a hub for discovering the Hokuriku region:
Shirakawa-go & Gokayama – UNESCO-listed villages with unique Gassho-zukuri houses.
Kaga Onsen – Four historic hot spring towns, ideal for a relaxing day trip.
Tateyama – Explore the stunning Tateyama Kurobe Alpine Route, famous for its dramatic mountain landscapes and snow corridors in spring. A full-day adventure from Kanazawa is easily doable.
Shopping for Authentic Souvenirs
Gold Leaf Products – From beauty items to sake bottles, luxurious yet practical.
Traditional Crafts – Kutani ware, lacquerware, and Kaga-yuzen silk, reflecting Kanazawa’s UNESCO City of Crafts status.
Omicho Market Specialties – Local dried seafood, spices, and gourmet treats make perfect gifts.
Kanazawa: Slow, Authentic, and Convenient
For Chinese visitors in 2025, Kanazawa Travel Guide 2025 shows why Kanazawa is the ultimate destination to experience Japan’s past, present, and future. Media praise Kanazawa as a “hidden gem” where travelers can enjoy authentic culture, luxury amenities, and modern conveniences all at a relaxed pace.
Visit Kanazawa and Experience It Yourself!
Don’t just read about Kanazawa. Come and explore it in person! Walk the historic streets, taste golden treats, enjoy local crafts, and capture memories for Douyin and Xiaohongshu. With easy access via the Hokuriku Shinkansen and direct flights to Komatsu Airport, Kanazawa is ready to welcome you.
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