The Heart of Noto: Culture, Recovery, and Community
Ishikawa
Description
This guided one-day tour from Kanazawa offers a rare opportunity to engage with the communities of the Noto Peninsula, which continues to recover from the devastating January 2024 earthquake. Travelling by private vehicle with a local guide, guests will visit small businesses, museums, and local eateries that are working hard to rebuild livelihoods while keeping local culture alive.
Through immersive, hands-on experiences, guests will meet local artisans, taste traditional foods, and gain a deeper understanding of both the region’s rich heritage and its path to recovery. Every stop on the tour is chosen for its direct impact, your visit helps support local families, craftspeople, and food producers as they recover economically and emotionally.
What to Expect
Round-trip transport from Kanazawa
Guided visit to at least two artisan workshops (e.g., lacquerware, pottery, or salt-making)
Farm-to-table lunch at a local restaurant
Stops at scenic coastal locations or traditional fishing villages
Opportunities to meet and speak with locals rebuilding their businesses
Insightful storytelling on Noto’s history, culture, and earthquake recovery
Optional purchases of locally made goods to directly support artisans
What to Bring
Comfortable walking shoes
Weather-appropriate clothing
Reusable water bottle
Some cash for local purchases
An open heart and a curious mind
Where We Will Meet
What's Included
Private vehicle and English-speaking guide
Visits to local community and craftspeople
Insurance
Pick-up/drop-off in Kanazawa
What's Not Included
Meals and drinks
Optional donations or purchases
Personal expenses






































