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The Heart of Noto: Culture, Recovery, and Community

Ishikawa

¥86,000

9 hours

6

  • Free cancellation - up to 48 hours before the experience

  • Reserve now & pay later

Description

This guided one-day tour from Kanazawa offers a rare opportunity to engage with the communities of the Noto Peninsula, which continues to recover from the devastating January 2024 earthquake. Travelling by private vehicle with a local guide, guests will visit small businesses, museums, and local eateries that are working hard to rebuild livelihoods while keeping local culture alive.

Through immersive, hands-on experiences, guests will meet local artisans, taste traditional foods, and gain a deeper understanding of both the region’s rich heritage and its path to recovery. Every stop on the tour is chosen for its direct impact, your visit helps support local families, craftspeople, and food producers as they recover economically and emotionally.

What to Expect

  • Round-trip transport from Kanazawa

  • Guided visit to at least two artisan workshops (e.g., lacquerware, pottery, or salt-making)

  • Farm-to-table lunch at a local restaurant

  • Stops at scenic coastal locations or traditional fishing villages

  • Opportunities to meet and speak with locals rebuilding their businesses

  • Insightful storytelling on Noto’s history, culture, and earthquake recovery

  • Optional purchases of locally made goods to directly support artisans

What to Bring

  • Comfortable walking shoes

  • Weather-appropriate clothing

  • Reusable water bottle

  • Some cash for local purchases

  • An open heart and a curious mind

Where We Will Meet

What's Included

  • Private vehicle and English-speaking guide

  • Visits to local community and craftspeople

  • Insurance

  • Pick-up/drop-off in Kanazawa

What's Not Included

  • Meals and drinks

  • Optional donations or purchases

  • Personal expenses

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